{"id":12742,"date":"2026-04-15T00:53:17","date_gmt":"2026-04-14T15:53:17","guid":{"rendered":"https:\/\/ashu-travel.com\/news\/ashu-travel-price-revision-notice-and-new-repeat-guest-discount\/"},"modified":"2026-10-01T21:07:41","modified_gmt":"2026-10-01T12:07:41","slug":"price-revision-2026","status":"publish","type":"news","link":"https:\/\/ashu-travel.com\/en\/news\/price-revision-2026\/","title":{"rendered":"ASHU TRAVEL price revision notice and new repeat-guest discount"},"content":{"rendered":"\r\n
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Salam! This is Sugi from ASHU TRAVEL, scenic horse riding journeys in Central Asia.<\/p>\r\n\r\n\r\n\r\n

Today I have an important announcement.<\/p>\r\n\r\n\r\n\r\n

Notice of price revision<\/strong><\/h2>\r\n\r\n\r\n\r\n
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From May 2026, prices for all ASHU TRAVEL tours will go up by roughly 10% or more.<\/p>\r\n\r\n\r\n\r\n

We know this isn’t welcome news, but we’d like you to understand our reasons, so please read to the end.<\/p>\r\n\r\n\r\n\r\n

Why we’re raising prices<\/strong><\/h2>\r\n\r\n\r\n\r\n
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There are three main reasons.<\/p>\r\n\r\n\r\n\r\n

Rising prices across Central Asia<\/h3>\r\n\r\n\r\n\r\n
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Costs for running tours, starting with accommodation, food and fuel, are rising every year. Prices in Kyrgyzstan used to be about 70% of those in Japan, but recently some things have risen to 80\u201390% (it depends on the item).<\/p>\r\n\r\n\r\n\r\n

In Kazakhstan, some things are at 90% of Japanese prices, or almost the same.<\/p>\r\n\r\n\r\n\r\n

Dignity for our staff and safety for our guests<\/h3>\r\n\r\n\r\n\r\n
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ASHU TRAVEL’s motto is “sustainable tours.” To us, a sustainable tour means guests enjoy themselves safely and staff work with dignity.<\/p>\r\n\r\n\r\n\r\n

We value that interaction, which keeps everyone going strong. To keep trusted staff with us for the long term, we need to improve their working conditions.<\/p>\r\n\r\n\r\n\r\n

We believe that staff being able to keep working with dignity over the long term leads directly to a safe and comfortable trip for our guests.<\/p>\r\n\r\n\r\n\r\n

Tour development focused on quality<\/h3>\r\n\r\n\r\n\r\n
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To deliver authentic Kyrgyz experiences that are still unknown to most Japanese travelers, ASHU TRAVEL doesn’t develop tours purely online. Our staff go to the places themselves.<\/p>\r\n\r\n\r\n\r\n

We meet guesthouse owners and riding instructors in person, and we only offer tours where we’ve been able to confirm safety and quality.<\/p>\r\n\r\n\r\n\r\n

We decided on this price revision so we can keep delivering authentic experiences in Kyrgyzstan, the land of scenic horse riding, with peace of mind.<\/p>\r\n\r\n\r\n\r\n

Until the website update,a chance to join at a better price<\/strong><\/h2>\r\n\r\n\r\n\r\n
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If you book by the end of April 2026, you can join at the current price, before the increase. If you’ve had your eye on a tour or have always wanted to go someday, please take this opportunity and book early.<\/p>\r\n\r\n\r\n\r\n

We plan to show the new prices on our new website, but because we’re still working on technical updates and fixes, the old prices may still be displayed in early May.<\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n

For shared tours already open for booking and guests who have already booked, the pre-revision prices still apply, so don’t worry.

[Update] Our website has been renewed<\/strong><\/p>\r\n\r\n\r\n\r\n

For repeat guests: a new discount as a thank-you<\/strong><\/h2>\r\n\r\n\r\n\r\n
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Along with this revision, we’re introducing a way to give back to repeat guests through pricing.<\/p>\r\n\r\n\r\n\r\n

If you’ve joined an ASHU TRAVEL tour before and posted a review, you’ll get a $30 discount when you book your next tour of $1,000 or more.<\/p>\r\n\r\n\r\n\r\n

It’s a small token of our thanks to those who come back because they want to “see that view again” or “go to Kyrgyzstan again.”<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Look forward to an even better ASHU TRAVEL<\/strong><\/h2>\r\n\r\n\r\n\r\n
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ASHU TRAVEL will keep offering higher and higher quality tours. We’ll keep expanding our content and improving our service, delivering trips that make you glad you came.<\/p>\r\n\r\n\r\n\r\n

We’ll keep sharing information in the hope that you come fully informed and satisfied. Thank you for your continued support of ASHU TRAVEL.<\/p>\r\n","protected":false},"featured_media":4489,"template":"","category-news":[51],"news-tag":[],"class_list":["post-12742","news","type-news","status-publish","has-post-thumbnail","hentry","category-news-news-en"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t