{"id":12763,"date":"2026-01-08T15:50:53","date_gmt":"2026-01-08T06:50:53","guid":{"rendered":"https:\/\/ashu-travel.com\/news\/turning-your-central-asia-trip-into-a-lifelong-treasure-meet-the-wonderfully-diverse-ashu-travel-team\/"},"modified":"2026-10-01T21:07:39","modified_gmt":"2026-10-01T12:07:39","slug":"our-team-introduction","status":"publish","type":"news","link":"https:\/\/ashu-travel.com\/en\/news\/our-team-introduction\/","title":{"rendered":"Turning Your Central Asia Trip into a Lifelong Treasure: Meet the Wonderfully Diverse ASHU TRAVEL Team!"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4740-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3818\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4740-1-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4740-1-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4740-1-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4740-1-1536x1152.jpg 1536w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4740-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Salam! This is Sugi from ASHU TRAVEL, your guide to the stunning landscapes of Central Asia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What shapes your memories of a trip isn&#8217;t just the scenery. It&#8217;s the people you meet, the people who guide you, the people who love their land. At ASHU TRAVEL, we use this &#8220;power of people&#8221; to turn your trip into a lifelong treasure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;d like to introduce the members who support your travels in Kyrgyzstan, Kazakhstan and Uzbekistan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Our Director, Whose Sunny Smile Wraps Everyone in Warmth: Nuriya<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/16-1536x1152-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3822\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/16-1536x1152-1-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/16-1536x1152-1-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/16-1536x1152-1-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/16-1536x1152-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Director, overall coordination, Japanese-speaking guide<\/li>\n\n\n\n<li><strong>Languages:<\/strong> Japanese, English, Kyrgyz, Russian<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Born in Bishkek, she&#8217;s a powerhouse mom raising three children. She&#8217;s so accomplished that she once worked as an interpreter at an embassy, yet she&#8217;s incredibly down-to-earth. Hear her signature &#8220;No way!!&#8221; when she&#8217;s surprised, and you can&#8217;t help but smile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After working as manager of Ashu Guesthouse, she founded ASHU TRAVEL with the wish that &#8220;people can travel Central Asia more enjoyably and safely.&#8221; She speaks fluent Japanese and you can talk to her about anything, so even if it&#8217;s your first time in Kyrgyzstan, you&#8217;ll feel at ease around her.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. &#8220;I Love My Job!&#8221; Our Kazakhstan Guide: Aibek<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4936-1536x1152-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3810\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4936-1536x1152-1-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4936-1536x1152-1-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4936-1536x1152-1-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_4936-1536x1152-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> English-speaking guide for Kazakhstan<\/li>\n\n\n\n<li><strong>Languages:<\/strong> English, Russian, Kazakh, Kyrgyz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aibek is originally from Kyrgyzstan but moved to neighboring Kazakhstan 10 years ago. He&#8217;s now based mainly in Almaty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His spirit of hospitality is so strong that he runs his own nostalgic guesthouse. He welcomes guests with the passion of someone who believes, &#8220;If they stay here, they&#8217;ll really get to know what&#8217;s great about Kazakhstan.&#8221; He loves his work so much that he always gives it his all! He&#8217;s also a loving father who cherishes his family above everything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. &#8220;The Shining Man&#8221;? Full of Humor: Nurbek<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/d1461cf92a3a6caa3845903d59bf9dd7-1024x564.jpg\" alt=\"\" class=\"wp-image-3812\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/d1461cf92a3a6caa3845903d59bf9dd7-1024x564.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/d1461cf92a3a6caa3845903d59bf9dd7-300x165.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/d1461cf92a3a6caa3845903d59bf9dd7-768x423.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/d1461cf92a3a6caa3845903d59bf9dd7-1536x847.jpg 1536w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/d1461cf92a3a6caa3845903d59bf9dd7-2048x1129.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Japanese-speaking guide for Kyrgyzstan<\/li>\n\n\n\n<li><strong>Languages:<\/strong> Japanese, English, Russian, Kyrgyz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A veteran guide who has led many Japanese guests. He now also works at the Kyrgyz tourism association, where he helps train the next generation of guides.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;&#8216;Nur&#8217; means &#8216;light&#8217; and &#8216;bek&#8217; means &#8216;man.&#8217; So in Japanese, my name would be &#8216;Mitsuo&#8217; (light man)!&#8221;<\/strong> He delivers jokes like that with a straight face, and his charming personality has turned countless guests into fans. Serious yet cheerful, his character is just like Kyrgyzstan&#8217;s great outdoors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.<strong>Rus<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/82-1024x768.jpg\" alt=\"\" class=\"wp-image-3828\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/82-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/82-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/82-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/82-1536x1152.jpg 1536w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/82.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Driver for Kyrgyzstan<\/li>\n\n\n\n<li><strong>Languages:<\/strong> Russian, Kyrgyz<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our Kyrgyz driver who keeps everyone safe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s been friends with Nuriya since elementary school, so there&#8217;s great trust between them. From the unpaved roads to Song-Kul Lake to the traffic jams in Bishkek, he stays calm in any situation and makes your ride comfortable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s actually a man of many talents, with experience in real estate too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He mainly speaks Kyrgyz and Russian, but you can communicate with very simple English and jokes. He&#8217;ll make the journey a little more fun, like shouting &#8220;Steak!&#8221; when he sees cows walking along the road.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.<strong>Ernal<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/83-1024x768.jpg\" alt=\"\" class=\"wp-image-3831\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/83-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/83-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/83-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/83-1536x1152.jpg 1536w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/83.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Driver for Kazakhstan<\/li>\n\n\n\n<li><strong>Languages:<\/strong> Russian, Kazakh<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Our driver for the Almaty area. Despite his burly build, he drives very carefully and smoothly. He&#8217;s always mindful of the temperature, your fatigue and rest breaks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He runs a large horse riding ground and a sauna, and his riding ground with views of the Tian Shan mountains is a quiet favorite among our guests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s very proud of his beautiful daughter, who&#8217;s in junior high school, and often sends us photos of her.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. A &#8220;Bridge&#8221; Who Turns Passion into Reality: Sugi (Sugiura Yu)<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_0479-1024x768.jpg\" alt=\"\" class=\"wp-image-3824\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_0479-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_0479-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_0479-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_0479-1536x1152.jpg 1536w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_0479-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Role:<\/strong> Japanese staff member, customer contact<\/li>\n\n\n\n<li><strong>Languages:<\/strong> Japanese, English, Russian (still learning!)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Former English teacher and freelance writer who, before I knew it, ended up living in Kyrgyzstan by way of Mongolia. As a self-confessed Central Asia geek and marketer who loves talking about the region&#8217;s charms while staying close to our guests, I handle our social media and serve as your point of contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Kyrgyz people love Japan so much, yet Kyrgyzstan is still so little known in Japan. What a shame!&#8221; That simple feeling is what drives me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m not good at promoting myself, but once I start talking about things I love, I can&#8217;t stop. I&#8217;ve appeared on TV and in magazines several times, talking about chairs (one of my past passions) and Kyrgyzstan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Is Kyrgyzstan safe?&#8221; &#8220;Will people understand English in Kazakhstan?&#8221; &#8220;I want a trip with no regrets!&#8221; I&#8217;ll support you from the perspective closest to yours and help ease any worries like these. Please feel free to reach out anytime.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Travel Worries Turn into Peace of Mind Through the People You Meet<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_3747-1536x1152-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3808\" srcset=\"https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_3747-1536x1152-1-1024x768.jpg 1024w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_3747-1536x1152-1-300x225.jpg 300w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_3747-1536x1152-1-768x576.jpg 768w, https:\/\/ashu-travel.com\/wp-content\/uploads\/2026\/01\/IMG_3747-1536x1152-1.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Traveling to an unfamiliar place can be nerve-racking. But ASHU TRAVEL&#8217;s strength is that we have both <strong>staff who know the local situation inside out<\/strong> and <strong>attentive support in Japanese<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We don&#8217;t want to be just &#8220;guides&#8221;; we want to be like &#8220;family&#8221; who create your trip together with you. We&#8217;re with you from before departure, and when you arrive, we welcome you warmly like family. On the trip, we&#8217;ll feel the winds of Central Asia together, ride horses, and experience the warmth of the local people. Through experiences like these, we hope to help hearts a little tired from everyday life feel lighter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you ever think, &#8220;I&#8217;d like to take a peek at Central Asia,&#8221; just reach out to us anytime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We look forward to meeting you!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6\ufe0e <strong>See all tours here<\/strong> <a href=\"https:\/\/ashu-travel.com\/en\/tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/ashu-travel.com\/tour<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udcf8 Follow us on Instagram for the latest updates<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udce9 We also accept questions and inquiries via LINE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6\ufe0e Instagram here \u2192 <a href=\"https:\/\/www.instagram.com\/ashutravel_jp\/\" title=\"@ashutravel_jp\">@ashutravel_jp<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u25b6\ufe0e Ask us on our official LINE \u2192 <a href=\"https:\/\/line.me\/R\/ti\/p\/@905mtdkr\" target=\"_blank\" rel=\"noreferrer noopener\">Add us on LINE here<\/a><\/p>\n","protected":false},"featured_media":3818,"template":"","category-news":[69,101],"news-tag":[],"class_list":["post-12763","news","type-news","status-publish","has-post-thumbnail","hentry","category-news-kyrgyzstan-tours","category-news-about-us"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Salam! This is Sugi from ASHU TRAVEL, your guide to the stunning landscapes of Central Asia. What shapes your memories of a trip isn&#039;t just the scenery. It&#039;s the people you meet, the people who guide you, the people who love their land. At ASHU TRAVEL, we use this &quot;power of people&quot; to turn your\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/ashu-travel.com\/en\/news\/our-team-introduction\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ASHU TRAVEL -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Turning Your Central Asia Trip into a Lifelong Treasure: Meet the Wonderfully Diverse ASHU TRAVEL Team! - ASHU TRAVEL\" \/>\n\t\t<meta property=\"og:description\" content=\"Salam! This is Sugi from ASHU TRAVEL, your guide to the stunning landscapes of Central Asia. What shapes your memories of a trip isn&#039;t just the scenery. It&#039;s the people you meet, the people who guide you, the people who love their land. 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This is Sugi from ASHU TRAVEL, your guide to the stunning landscapes of Central Asia. What shapes your memories of a trip isn&#039;t just the scenery. It&#039;s the people you meet, the people who guide you, the people who love their land. 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