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ASHU TRAVEL Has a New Logo!

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Toward travel that’s freer and more adventurous!We’re happy to announce that ASHU TRAVEL has a new logo!

✅ It represents Kyrgyzstan’s beautiful mountains
✅ It evokes riding on horseback through Kyrgyzstan’s stunning scenery
✅ Simple, stylish and more approachable

We’ve expressed the symbol of our travels, “the special experience of riding through breathtaking scenery on horseback,” in a simpler, more powerful way.

We’ll keep bringing you horse trekking and scenic tours in Kyrgyzstan!
We hope you’ll enjoy traveling with ASHU TRAVEL and our new logo 🐎✨

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About the author

sugiura

yu

sugiura

A 40-something editor who loves the outdoors. Wanders around Japan and abroad in search of unique experiences. Longing for a digital detox, she goes on a trip, but in the end, she can't give up her computer, which is a problem.

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About Us

We are a local travel company based in Kyrgyzstan,
sharing the spectacular Tian Shan mountains and the charm of nomadic culture.
Our founder, Nuriya, is a Kyrgyz guide fluent in Japanese
who once worked at the Embassy of Japan.
Blending Japanese attention to detail with warm
Central Asian hospitality,
we can also arrange trips that cross borders.

Our base is Ashu Guesthouse,
located inside a national park.
With a sauna and a pool, it is a comfortable place
for a retreat that restores body and mind
in the heart of nature.
What matters most to us
is sustainable travel.

By keeping groups small to protect nature, and by paying local guides
and nomads fairly,
we want travel to bring new energy to the region.
Through safe, meaningful experiences,
both our guests and our hosts come away uplifted.
Why not come and discover something “beyond sightseeing”
with us?

Why Travelers
Choose ASHU TRAVEL

  • Japanese- or English-speaking guides

    No language worries, and a real understanding of the culture and background. Not just “seeing” Central Asia, but enjoying it because you understand it.

  • A pro who has guided 3,000+ travelers

    Founded by a guide with many years in the field. Every trip is planned with safety, routes and pacing in mind so it never feels rushed.

  • Shared tours: join solo and save

    Solo travelers are welcome. When other travelers book the same tour on the same dates, you share it and the per-person price drops with the number of participants. The final price is fixed about three weeks before departure.

  • Based at a trusted guesthouse with 20+ years of history

    Our base is Ashu Guesthouse, a long-established guesthouse inside a national park. With private rooms, showers, heating, a sauna and a pool, you stay comfortable even in the wild.

  • Sustainable travel built as equal partners

    Our trips are made together with guides, nomads, their families and the community. As a locally run company, we pay fair wages, so the livelihoods and skills of everyone involved are protected.

Find ASHU TRAVEL
Tours

ASHU TRAVEL (Operator)

Kyrgyzstan, Kalmak-Ashuu,Borueva Str. 22,724521

WhatsApp: +996 502 003 600

* From Japan, please contact us on WhatsApp (free calls and chat) rather than by international phone call.

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  • We do not answer email or LINE on Saturdays and Sundays.
  • On-site support is available on weekends as well.
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